The hygiene of your business is important. Typically, this will mean regularly cleaning your office, store, or restaurant. Many business owners overlook the additional use of air fresheners to keep their business hygienic for use. Air fresheners will not only leave your business smelling clean, but they can ultimately improve the overall environment.
Having a fresh-smelling environment can have a key impact on your overall business for both employees and customers. Let’s have a look at how air fresheners work to enhance customer experience.
In this blog post, we will be looking at how do air fresheners work to enhance customer experience.
The answer lies in their ability to create a pleasant and inviting atmosphere that positively impacts the perception of your business. While regular cleaning is essential for maintaining hygiene in your office, store, or restaurant, air fresheners offer an additional layer of enhancement by ensuring the air smells fresh and clean.
Many business owners overlook the role of air fresheners in improving the overall environment of their space. Not only do they contribute to a hygienic atmosphere, but they also help create a more welcoming setting for both employees and customers. A fresh-smelling environment can significantly influence customer satisfaction, employee morale, and even brand perception.
Let’s explore how air fresheners work to enhance the customer experience and why they should be a part of your business strategy.
What are the main benefits of commercial air fresheners?
Strategically using air fresheners in your commercial space will have several positive impacts on your business. This includes:
Positive customer experience
When air fresheners work effectively, they can put customers at ease. Creating a pleasant environment with air fresheners ensures that a positive lasting impression will be made, which can help to build relationships with loyal customers.
Improve employee morale
Just like cleaning your desk or mopping up a restaurant floor at the end of the day, using air fresheners can help to create a hygienic environment. A clean, fresh room to work in creates a comfortable environment, which will increase productivity.
Plus, air fresheners are a cost-effective way of eliminating odours. They are particularly useful in restaurant washrooms and retail changing rooms.
There are three key types of scenting a business should consider when planning to use commercial air fresheners:
Functional
This is the most basic form of scenting in your business. Functional scenting is essentially the masking of bad odours, typically found in washrooms.
Ambient scenting
Ambient scenting is an elevated version of functional scenting. The main difference is that your chosen scent is released throughout an entire space at different customer touchpoints in a store. This is with the aim of increasing dwell time – encouraging shoppers to stay for longer and potentially make a purchase.
Brand scent marketing
Aimed at evoking an experience, scent marketing is tailored to your brand. With a specific scent chosen, you can use this scent throughout your commercial space at different customer touchpoints. Strategically placing your air fresheners will help to entice customers to notice particular products for example.
Your chosen scent will connect with customers on a deeper level, inducing emotions and building memories with your brand. Over time, just like your brand logo or tone of voice, your signature scent will automatically be associated with your brand.
What is scent marketing?
Scent marketing is the strategic use of scents in your business, which in turn adds an extra element to your brand identity and can ultimately lead to more sales.
Throughout our whole lives, we will associate certain scents with different memories. The same thing can apply to your business model. If you establish a scent that reflects the tone of your brand and strategically use it throughout your business, you can enhance the customer experience.
When executed effectively, scent marketing with commercial air fresheners can positively impact your business space by:
Creating a link between memory and emotion
Our brains are wired to use scents to determine different aspects of life. This can be anything from associating hazardous smells with danger to fragrant, fruity scents with the summer.
Having a signature scent associated with your business can create a unique identity – helping you to stand out against competitors. People will automatically associate that scent with your business.
Build brand loyalty
The overall environment of your business is not only determined by its physical layout, but the atmosphere created. Choosing the right fragrance that reflects your brand can add more depth to your brand image.
How we can help you choose the right air freshener for your business
At NWR Hygiene, our team of experts can help to keep your business hygienic in a number of ways. From sanitary bins to hand dryers, we are committed to keeping spaces clean for the health and welfare of individuals.
We have a wide selection of air care products that can be used across several business sectors, such as education, healthcare, hospitality, and retail.
Scent diffusers
Our scent diffusers are a great way to leave any room feeling fresh and inviting.
With a gentle release of fine mist, the diffusers in our Hygiene Breeze range can offer an effective but discreet solution for your commercial space. This includes hotels, restaurants, offices, and even sports facilities.
Automatic air fresheners
We have a variety of air fresheners that can blend seamlessly into any commercial space or office with their sleek designs.
For example, the NWR Hgiene Aura is designed specifically for washrooms. Its advanced technology breaks down bacteria and controls odours effectively.
Get in touch with us today for a quote. Our expert team are happy to help you create an inviting, hygienic space for both your employees and customers.
